Personalities including Anthony Joshua, Jourdan Dunn, Yung Filly, and Konan, have invested in Krept's skincare business Nala's Baby.

The brand has recently expanded into supermarkets across the UK, and Dunn commented 'We are proud to support a brand with a strong message and core beliefs. We think it’s important to take things back to the roots and make products as natural as possible, especially the products used to nurture our future generation'.